Graphic Design

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Audi logo

Audi's rumoured EV logo change sounds a bizarre branding move

By Daniel John published

Why ditch of one of the most iconic car logos on the road?

Logos & Icons
Plane with FedEx logo on the side

The best rebrands of the 1990s, as picked by the pros

By Tom May published

Our experts review the best rebrands of the 90s.

Branding
Life Fitness

'Tech product campaigns fall short when it comes to emotion': How we made Life Fitness's Symbio branding

By Daniel John published

We caught up with the team at marketing agency Syn.

Branding
Apple iPad adverts featuring colourful illustrations of Olympic sports in Paris

Quirky Apple iPad ads put a twist on Paris 2024

By Joe Foley published

The illustrations put Olympic sports in everyday settings.

Branding
Envato rebrand

Envato’s vibrant new logo gets a sonic branding twist

By Natalie Fear published

It’s a celebration of the creative community.

Branding

Buzzfeed comes down on AI news outlet over similar logo

By Natalie Fear published

Trending Now’s director sees it as a “good omen”.

Logos & Icons
The Eiffel Tower with the Olympic Rings logo for Paris 2024 Olympic Games

"For some brands, the best approach to the Olympics is to not be there"

By Joe Foley published

Siegel+Gale's Jenna Isken talks us through the dos and don'ts of Olympics marketing.

Branding
National Theater of Korea Macbeth poster

These Korean Macbeth posters make wicked use of negative space

By Natalie Fear published

Is this a dagger which I see before me?

Poster Design
Google Fitbit Ace LTE brand identity created by Koto

This kids' smartwatch branding is wonderfully weird

By Natalie Fear published

Why? Because it’s fun.

Branding
Goldman Sachs logo

The new Goldman Sachs logo is giving me serious déjà vu

By Joe Foley published

Out with the old, in with the older.

Logos & Icons
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