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15 years after the worst rebrand in history, Tropicana is trying again
By Joe Foley published
Has it learned its lesson?
I love the subtle design detail in the new Brooklyn Nets logo
By Natalie Fear published
It’s a stylish addition to the team's identity.
These are the hottest logo design trends of 2024
By Daniel John published
From optical illusions to AI stars.
5 tips for creating impactful branding
By Rosie Hilder published
Brand Impact Awards judges explain what makes good branding great.
Ingenious 'trashed' Twisters billboard turns movie ads upside down
By Joe Foley published
The marketing team went wild.
The Amazon logo: a history – how the retail giant got its smile
By Patrick Llewellyn published
As Amazon celebrates its 30 year anniversary, we analyse how its logo has evolved with it.
The worst movie poster designs of 2024 (so far)
By Joe Foley published
From tired tropes to Photoshop fails and AI, these poster designs failed to impress.
"We wanted to go for the punk aesthetic that the BIA has always encapsulated": How we made the new Brand Impact Awards identity
By Rosie Hilder published
Taxi Studio takes us through its new BIA rebrand.
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