Logo history

Latest about Logo history

Nike logo

The Nike logo: a history

By Tom May last updated

How one of the world's best known logos was made.

Logos & Icons
Four of the most controversial logos on an orange and yellow gradient background

The most controversial logos ever, from Gap and ebay to London 2012

By Antonia Wilson published

Designers choose the bold, the bad and the bland of logo design.

Logos & Icons
Four of the best Olympics logos on a white background

The best Olympics logos of all time

By Joe Foley last updated

From iconic minimalism to 'Rachel from Friends', these are the best Olympics logos to date.

Logos & Icons
Tropicana rebranding

15 years after the worst rebrand in history, Tropicana is trying again

By Joe Foley published

Has it learned its lesson?

Logos & Icons

The Amazon logo: a history – how the retail giant got its smile

By Patrick Llewellyn published

As Amazon celebrates its 30 year anniversary, we analyse how its logo has evolved with it.

Logos & Icons
YouTube logo

The YouTube logo: a history

By Joe Foley last updated

The YouTube logo history and evolution provides a lesson in restrained design.

Logos & Icons
The Skoda logo design

Wait, the Skoda logo wasn't inspired by a bird?

By Joseph Foley published

The century-old design has a surprising story.

Logos & Icons
THX logo in metallic font on black background, surrounded by blue rectangular framing

The THX logo: a (non-exhaustive) history

By Jon Stapley published

The audience is listening as we take a look back at the journey of the THX logo over decades.

Logos & Icons
Composite of Starbucks logos

The Starbucks logo: a history

By Jon Stapley published

We look back at the history of the Starbucks logo, and how it evolved to one of the most recognised marks on the planet.

Logos & Icons
Rolling Stones tongue and lips logo

The Rolling Stones logo has a surprisingly spiritual origin

By Natalie Fear published

What’s more rock 'n' roll than the goddess of death?

Logos & Icons
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